• Collaboration and innovation.
    That’s how we work.
  • We believe in the future of our communities, customers and insurance brokers. We welcome them to join us as we go forward.
    Heidi Sevcik
    President & CEO

Our identity

As a mutual insurance company, we’re here to help our customers in their time of need and to support the people who live in the communities we operate in. It’s been that way since 1839, when a group of freeholders in the Upper Canada District of Gore got together to help each other in the event that fire damaged or destroyed their homes and businesses. Imagine starting an insurance company at a time when the risk of fire was your biggest worry but there was no fire department. Prompted by care, not profit, those values continue to live at the heart of Gore Mutual today. Rooted in a tradition of courage and cooperation, our pioneering spirit is reflected in the innovative solutions we build for the people we care about.

about us

Our motivation

We work hard to provide support and security for our customers, broker partners and the communities we live in together. We’re committed to the success of our network of insurance brokers because we believe they’re best-positioned to find the right insurance solutions for customers, whether their needs are simple or complex. We’ve also invested in innovative technologies like BrokerLift and the award-winning uBiz, to help them grow their relationships with customers online. We want our personal and business insurance customers to move forward with confidence, knowing that their coverage is sound and that we’ll be there when they need us. Together with our broker partners, we aim to strengthen our communities through grants from our Gore Mutual Foundation. We’re focused on driving social improvements in the areas of youth, community and safety.

Our direction

In 2015 when new legislation presented the opportunity for Gore Mutual to demutualize, we chose to remain a mutual company because mutual protection from the hardship of misfortune is the cornerstone of our very existence, and the idea of people helping people has guided our work from the beginning. We have an incredible story to tell and a fascinating history that started 28 years before the founding of modern Canada. We were there when our country was born and grew with it, using early railways to expand our networks across Ontario and then to the West. We helped protect our country by pledging funds during times of war and we’ve protected our communities through the Gore Mutual Foundation since 1998. We have a proud history, but we aren’t bound by it. Today, we are an ambitious, growing company, boldly driven by the exciting investments we’re making in people, technology, products, online solutions and claims service. Innovation is central to how we continually reinvent our business and it's leading us to a bright, vibrant future firmly planted in what matters most - people.