In May, Gore Mutual held its first Digital Touchpoint meeting at Cookhouse Lab – Toronto’s leading InsurTech innovation lab. The event brought together a diverse mix of modern brokers, InsurTechs and other mutual insurance carriers.
The day’s discussions focused on ways for brokers to succeed in the digital marketplace and how the industry can collaborate to solve problems and move forward together. During the forum, Gore Mutual also shared information about its digital product roadmap and announced the opening of its new digital lab in fall 2018.
“This was the first of many Digital Touchpoints we’re planning to hold,” said Paul Jackson, Chief Marketing and Distribution Officer at Gore Mutual. “We’re trying to get everyone to think differently about how we can work together in partnership. We can get much further much faster by working together with real collaboration.”
Guest speakers at the Digital Touchpoint included Monitor Deloitte Strategist Mukul Ahuja, Cookhouse Lab Co-Founder Sven Roehl and Maor Daniel, Director of Global Corporate Sales at Microsoft Bing. Ahuja shared valuable insights about future customer experiences and the retailization of insurance, while Roehl spoke about the importance of innovative and collaborative thinking in the insurance space. Daniel educated everyone on digital marketing best practices and provided statistics about the growth of online insurance searches reinforcing the need for brokers to have a strong digital presence.
The Digital Touchpoint also included breakout sessions to allow attendees to have more intimate conversations about possible future digital products and point of sale opportunities.
“Gore Mutual is moving from a culture of cooperation where we just share ideas to true collaboration where we generate ideas together,” said Sachin Rustagi, Director of Digital at Gore Mutual. “We’re committed to creating ongoing dialogues with digitally-minded brokers, InsurTechs and other insurers to help modernize the broker channel and make insurance better for customers. We’ll be regularly holding these Digital Touchpoints to help facilitate this.”
You can see a photo gallery from May’s Digital Touchpoint on Canadian Insurance Top Broker here. Click on the video below to see highlights from the event.
Want to learn more about our Digital Touchpoints and find out how to attend a future forum? Speak with your Business Development Manager.