November 27 marked the sixth annual GivingTuesday, an international movement which follows the Black Friday and Cyber Monday shopping frenzy and unites people to support their communities. To celebrate this day of giving, Gore Mutual Foundation donated $40,000 to charities across the country – one of the largest GivingTuesday gifts in Canada this year.
Wanting to give all Canadians the chance to decide how the $40,000 gift should be used, Gore Mutual Insurance Company launched a social media campaign that ran from November 5 – 19 and encouraged people to nominate their favourite causes using #GoreMutual and #GivingTuesdayCA. Nearly 350 community organizations were nominated to receive one of eight $5,000 grants.
“As a modern mutual company, giving has always been an integral part of our identity,” said Heidi Sevcik, President and CEO of Gore Mutual. “We have a long history of supporting organizations that strengthen Canadian communities. But GivingTuesday is not simply about us granting funds. With our GivingTuesdsay campaign we wanted to give Canadian charities a voice and facilitate discussions about the important work that they do. It has been inspiring to see the stories people have shared on social media about the positive impact charities have made in their communities.”
Following the closing of nominations on November 19, all of the employees at Gore Mutual’s offices in Cambridge, Ontario and Vancouver, British Columbia voted on which eight charities would each receive a $5,000 grant. The organizations selected were: Hamilton’s Camp Trillium, Cambridge Self-Help Food Bank, Waterloo’s KidsAbility Foundation, Transition to Betterness in Windsor, Mississauga’s A Child’s Voice Foundation, Alzheimer Society of B.C., B.C. Cancer Foundation and B.C. Children’s Hospital Foundation. Gore Mutual staff personally delivered cheques to each of those charities on November 27 for GivingTuesday.
“We were excited to have Gore Mutual be a part of GivingTuesday again this year,” said Lys Hugessen, President of GIV3, one of the organizers of GivingTuesday. “Their donation was one of the biggest 2018 gifts we’ve seen and we’re happy with the awareness their social media campaign helped to create for the GivingTuesday movement. Each year GivingTuesday continues to grow and we’re encouraged to see more Canadian businesses like Gore Mutual embracing the spirit of the day.
To learn more about GivingTuesday Canada, visit their website here.