BUILDING A FRAMEWORK FOR GOOD
We’re working on redefining the reason we exist beyond profit by using our business as a force for good to reduce inequality and build stronger, more resilient communities. Stay tuned for more information in the months ahead as we define our purpose as a company. We’ve even created a framework to guide the ways we do business moving forward. Take a look below.
Doing right by our employees. We’re already a top employer, but we can do far more through diversity and inclusivity programs and by caring for our employees when they need us most. When the pandemic first hit, we gave each of our employees $1,000 to set up a home office or use it for their general health, however they saw fit.
Helping our customers and partners. We’re looking at ways to create an even greater impact through our industry leading Claims service. Last year, we protected and supported all of our customers through a Customer Care Package that included premium relief for personal auto policyholders and more.
A Canada for the future. We have a long history of doing good in communities across the country. Last year, we partnered with CanadaHelps to launch the COVID-19 Cause Funds through a matching grant of $2 million to help charities mitigate the impact of COVID-19 on Canadians in the areas of community care and healthcare.
BLACK HISTORY MONTH
In 2021, we’re spreading good through social equality, starting with Black History Month. Now is an important time to focus on Black lives as people from racial, ethnic and other vulnerable minority groups are at increased and disproportionate risk from COVID-19. To help, we’re making a donation to the Black Youth Helpline. We’re also celebrating the impact Black Canadians have made on the history and culture of our country through our social channels. To see how we’ve helped our communities in the past, watch a spoken word performance by Troy Elleston from our Canada 150 campaign. Click here to watch.
GIVING IS IN OUR DNA
182 years of social impact. Gore Mutual was founded in 1839 on the spirit of collaboration, caring and innovation and has a long history of supporting communities across Canada. For example, in 1941 we donated $100,000 (the equivalent to $1.8 million today) to support Canada in the war effort – an astonishing contribution for a company of our size at the time. In 2017, we gave over $1 million to charities across our country for Canada 150.
SOCIAL RETURN ON INVESTMENT
Since formalizing our company’s giving though the Gore Mutual Foundation in 1998, we’ve helped over 700 charities across Canada and delivered more than a $42 million social return on investment. Through our Purpose strategy we’re working on a blueprint to give our company a reason for existence beyond profit and by becoming an industry leader in building thriving communities, free of poverty and social inequality.