Our transformation story
As we transform, we hold to our modern mutual roots to further provide the best in protection to people and communities in need.
1839
Gore District Mutual Fire Insurance Company is created in Upper Canada.
1852
The Grand Trunk Railway creates an opportunity to expand across Ontario.
1867
Leads charge to reform the Mutual Insurance Act.
1935
Licensed in British Columbia & opens an office in downtown Vancouver.
Photo credit: James Crookall
1936
Builds a new headquarters in the town of Galt.
1937
Becomes federally incorporated offering insurance including burglary, aviation, earthquake & tornado.
1939
Gore Mutual turns 100 and begins to offer automobile insurance.
1968
One of the first companies in Canada to introduce computerized policy handling.
1970’s
Grows to over 300 employees and adopts new technology.
1990’s
Institutes a 24-hour emergency claims service.
Customers and brokers can report claims via website or email.
2000’s
Committed to being entirely paperless in the processing of policies.
2016
Recommits to remaining a mutual company to protect people & community.
2019
Our Next Horizon strategy is launched, signalling our ambition to be a purpose-driven, digitally led national insurer.
2021
Deploys new operating model and leading technology platform for Personal Lines.
February 2022
Our refreshed brand – a virtuous circle of good – represents us a modern mutual.
February 2022
Our new office opens in Toronto’s Financial District.
February 2022
Our purpose: Insurance that does good. It’s the reason we exist.