Our transformation story

As we transform, we hold to our modern mutual roots to further provide the best in protection to people and communities in need.

1839

Gore District Mutual Fire Insurance Company is created in Upper Canada.

1852

The Grand Trunk Railway creates an opportunity to expand across Ontario.

1867

Leads charge to reform the Mutual Insurance Act.

1935

Licensed in British Columbia & opens an office in downtown Vancouver.

1936

Builds a new headquarters in the town of Galt.

1937

Becomes federally incorporated offering insurance including burglary, aviation, earthquake & tornado.

1939

Gore Mutual turns 100 and begins to offer automobile insurance.

1968

One of the first companies in Canada to introduce computerized policy handling.

1970’s

Grows to over 300 employees and adopts new technology.

1990’s

Institutes a 24-hour emergency claims service.

Customers and brokers can report claims via website or email.

2000’s

Committed to being entirely paperless in the processing of policies.

2016

Recommits to remaining a mutual company to protect people & community.

2019

Next Horizon strategy launched signalling our ambition to be a purpose driven, digitally-led national insurer.

2021

Deploys new operating model and leading technology platform for Personal Lines.

February 2022

Our refreshed brand – a virtuous circle of good – represents us a modern mutual.

February 2022

Opens a new office in Toronto’s Financial District.

February 2022

Our purpose: Insurance that does good. It’s the reason we exist.